Young women respond to PM's announcement to pilot the age rating of online music videos | Rewind&Reframe
DAVID CAMERON ANNOUNCES PLANS TO PILOT THE AGE RATING OF ONLINE MUSIC VIDEOS.
We welcome David Cameron’s commitment to work with the British Board of Film Classification, Vevo and YouTube to pilot the age rating of online music videos. This follows over a year of campaigning with young women alongside End Violence Against Women Coalition and OBJECT through Rewind&Reframe to challenge racism and sexism in music videos. This is a great move towards achieving our campaign goals, and hopefully the first step to towards a compulsory age rating system for online and offline content.
One of the young women involved in the Rewind&Reframe project said she is “increasingly disturbed by the lack of recognition of everyday racism that [she] encountered, both in the people around [her], and in the media”. We reiterate the importance of recognising the harmful impact of both racist and sexist content in music videos. This is also highlighted in the recent briefing Pornographic Performances, launched less than two weeks ago as an output of the Rewind&Reframe campaign.
Compulsory age ratings for music videos is a critical step towards curbing racism and sexism in music videos. While we welcome this move it should be part of a wider programme of action which includes elements such as compulsory sex and relationships education and media literacy, in order to support young people to identify, challenge, and navigate the media and wider society.
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Sexism & Racism Endemic in Music Videos - New Report
Calvin Harris, DJ Snake, Basement Jaxx and Robin Thicke criticised by women’s groups citing evidence that music videos feed sexism and racism; call for age ratings
As songs with highly sexualised and racialised music videos including Calvin Harris’ ‘Summer’ and Basement Jaxx’ ‘Never Say Never’ fill the Summer charts, a new briefing on the sexist and racist content of many music videos is published today (8 August) by women’s organisations who are challenging such portrayals of women.
The briefing paper, ‘Pornographic Performances’ by Dr Maddy Coy, reviews available academic research on sexism and racism in music videos and finds the portrayal of women as sex objects, and especially black women as hyper-sexualised ‘endlessly sexually available’ objects, to be endemic in music videos.
It also sites evidence that those who view such videos have been found to have an associated tolerance of racist, sexist and even rape tolerant attitudes.
Pornographic Performances was commissioned by the EVAW Coalition, Imkaan and Object and is being sent to music industry leaders, media regulators and politicians with recommendations for change. Government and regulators are asked to consider urgently the ‘stick’ of introducing compulsory age ratings for music videos, while music industry leaders are asked to take the ‘carrot’ of reviewing the evidence as presented, listening to young women’s views on the content of many music videos, and changing what they choose to commission and portray accordingly.
Pornographic Performances is available to download here.
The full press release is available to read here.
The MsUnderstood team at the University of Bedfordshire International Centre conference yesterday.
MsUnderstood is a partnership between Imkaan, the University of Bedfordshire and the Girls Against Gangs project, which aims to improve local and national responses to young people’s experiences of gender inequality through:
- Volunteering and internship opportunities for young people to inform and develop policy, practice and research
- Strategic and operational advice and support to local and national agencies
- Training and research
For more information visit www.msunderstood.org.uk
'Bad' parents need support, not judgment
Carlene Firmin: It’s ludicrous to suggest that parents should be fined for children’s bad behaviour. Parents need help to deal with problems beyond their control
Read full artilce by Carlene Firmin, head of the MsUnderstood Partnership, here.